Top 10 Viral TikTok Shopify Stores in 2025: Gymshark, Rare Beauty & More
John Choi
E-commerce StrategyFounder of Rivalert
In the first half of 2025, TikTok Shop generated $5.8 billion in US sales—up 91% from last year. Over 171,000 local and independent merchants are now active on the platform, with sales climbing 70% year-over-year. The brands winning aren't running traditional ads—they're creating entertainment that happens to feature products.
TikTok has become the primary product discovery engine for Gen Z—77% use it for product discovery, surpassing Instagram (74%) and leaving traditional search far behind. The #TikTokMadeMeBuyIt hashtag appears on more than 150,000 videos weekly. Three in four users buy something while scrolling.
We analyzed the top 10 Shopify stores dominating TikTok in 2025, verified their platform usage, and documented what actually works. Gymshark leads with 6.4M followers. Princess Polly achieved 15X return on ad spend. And with 83% of shoppers comparing prices online, standing out on social commerce has never mattered more.
Why TikTok Matters for Shopify Store Owners in 2025
The numbers tell the story. 136 million US users—40% of the population—are on TikTok. 62% of adult TikTok users turn to the platform for product reviews. Three in four users are likely to buy something while scrolling.
TikTok Shop's growth has been staggering. GMV jumped from $1 billion in 2021 to $33 billion in 2024, with $66 billion projected for 2025. The US market alone hit $5.8 billion GMV in H1 2025—up 91% year-over-year.
Shopify + TikTok Integration
All stores on this list use Shopify's native TikTok integration, allowing merchants to sync products, run TikTok ads, and sell directly through TikTok Shop from one dashboard.
The Top 10 Shopify Stores Viral on TikTok (2025)
Rankings based on a weighted score of: viral reach (views), platform presence (followers), TikTok Shop success, and business impact.
1. Gymshark: The Brand That Took TikTok Seriously Before Anyone Else
In 2019, Gymshark was already building a substantial TikTok following while most competitors—including Nike—hadn't started to take the platform seriously yet. According to Chatdesk, that head start in community building gave them lasting influence that persists today.
Gymshark migrated to Shopify Plus after a Black Friday site crash and has since scaled to serve 230+ countries, according to Shopify's case study. As one of the top Shopify fitness and activewear stores, they've become the blueprint for fitness brand marketing on TikTok.
The Numbers
- 2025 TikTok Revenue: 98% revenue increase from TikTok in US (Q4 2024-Q1 2025); ROAS up 39%, CAC down 42%
- 2025 Projection: 10-15% e-commerce growth expected ($530-555M online revenue)
- 6.4 million TikTok followers (Social Blade verified); +800K in 30 days
- 129.5 million TikTok likes; 20M+ combined social followers
- £607.3 million (~$760M) revenue in FY2024; Shopify Plus serving 230+ countries
The Gymshark 66 Challenge
Their signature TikTok campaign asks users to commit to 66 days of fitness. Participants post their progress with #gymshark66—free content that keeps coming. The challenge generated over 193 million TikTok views and added 1.9 million followers in six months.
Rather than pushing products, Gymshark posts workout motivation, transformation content, and fitness humor. The apparel shows up naturally. They built a massive organic following before spending on TikTok ads—proof that community comes before campaigns.
2. Rare Beauty: A $70 Million Blush
A single product made Selena Gomez's Rare Beauty a phenomenon. The Soft Pinch Liquid Blush generated $70 million in sales by mid-2022—mostly through TikTok. The product went viral because a tiny dot transforms your look, creating perfect before/after content.
Featured among the top Shopify beauty stores, Rare Beauty partnered with Shop to launch their first fragrance through scratch-and-sniff billboards that drove TikTok engagement, according to Shopify's case study.
The Numbers
- 2025 Valuation: $2.7 billion—crowned most popular celebrity beauty brand; IPO/sale being explored
- 2025 Status: Selena Gomez became billionaire (51% stake worth $1.1B+); fastest-growing celebrity beauty brand on social
- 5 million TikTok followers; 107.3 million TikTok likes
- $400+ million net sales (12 months ending February 2024)
- 3.1 million units sold of Soft Pinch Liquid Blush ($70M revenue by 2022)
Why It Works
According to WWD, Rare Beauty's "VIRAL favorites" are now available directly on TikTok Shop. Discovery to purchase in one tap.
The brand also donates 1% of all sales to the Rare Impact Fund for mental health services. This isn't a marketing line—it's structural. That authenticity resonates with Gen Z, who can smell performative purpose from a mile away. Even celebrity brands need genuinely great products. The blush earned its virality.
3. Phlur: The Fragrance That Ignited #PerfumeTok
In March 2022, content creator Rachel Rigler posted a TikTok review of Phlur's Missing Person fragrance. "It smells like a person you love and miss," she said. When makeup artist Mikayla Nogueira (13.4 million followers) responded, Missing Person sold out within five hours.
That viral moment helped propel #PerfumeTok to 6 billion views—making Missing Person one of the most influential fragrance launches in TikTok history. According to Business Wire, Phlur operates on Shopify Plus with Ordergroove for subscriptions.
The Numbers
- 2025 Revenue: $100-125 million projected (doubled YoY); body mists drive 40% of sales
- 2025 TikTok Shop: $1.2M in May 2025 alone; ranked #8 fragrance brand by growth
- 112% revenue growth in early 2025 (NielsenIQ data)
- @phlurfragrances: 149.9K followers; helped drive #PerfumeTok to 6 billion views
- 180,000+ bottles sold on TikTok Shop (Vanilla Skin body mist alone)
- 1,500+ offline distribution points; expanded from DTC to omnichannel
The Playbook
Emotional narratives drive shares better than product features. Missing Person wasn't marketed as "clean fragrance with sustainable ingredients." It was marketed around the concept of smelling like someone you miss. That's a story people want to share.
According to WWD, Phlur ranks among the top fragrance brands on TikTok Shop. Accessible pricing ($25-99) drives impulse purchases. Their food-inspired scents like Vanilla Skin tap into TikTok's love for sensory, relatable content. The brand's relaunch under influencer Chriselle Lim proves what creator-led product storytelling can do.
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4. Feastables: MrBeast's $250 Million Chocolate Company
Feastables sold over 1 million chocolate bars within 72 hours of launching. According to Shopify's interview, MrBeast has used Shopify since 2018 when he had just 3 million subscribers.
Now Feastables is his biggest business. According to Bloomberg, it makes more money than his YouTube channel.
The Numbers
- 2025 Projection: $520 million in sales (81% more than YouTube revenue)
- 2025 Retail: 30,000 retail locations (Walmart, Target, 7-Eleven) across US, Canada, Mexico
- 2025 Valuation: $5 billion (Beast Industries); $900M projected 2025 group revenue
- $250 million in 2024 sales with $20M+ profit
- Revenue trajectory: $33M (2022) → $96M (2023) → $250M (2024) → $520M (2025 projected)
- @feastables backed by @mrbeast's 123M+ followers
Why It Works
Every Feastables launch ties to massive stunts, challenges, or viral content. Fans feel part of the story. Feastables thrives on TikTok through snack challenges, taste tests, and behind-the-scenes content that generates organic shares.
According to Shopify, Shopify and MrBeast launched a TikTok contest called #PitchMrBeast, urging users to pitch business ideas for a $10,000 investment. Creator authenticity translates directly to sales when your audience trusts you.
5. Kitsch: 785,000 Products Sold Through TikTok Shop
Kitsch has sold 785,000 products through TikTok Shop, making it one of the top hair care brands on the platform. According to AfterShip's tech analysis, Kitsch operates on Shopify.
The brand was founded by Cassandra Thurswell in 2010 in Los Angeles. It's female-owned, vegan, and cruelty-free—positioning that resonates with values-driven consumers.
The Numbers
- 2025 Growth: 50% YoY growth; TikTok ROAS up 64%, CAC down 35%
- 2025 Launch: Liquid shampoo/conditioner line ($100M first-year sales projected)
- 2025 Status: Target's #1 innovation launch of 2024; expanded to 95 countries, 27,000+ retail locations
- $360 million brand value; 84% YoY sales growth (2024)
- @kitsch: 236.6K followers, 1.5M likes
- 785,000 products sold through TikTok Shop
The Playbook
According to Shopify, Kitsch features creators using products and explaining benefits—like how their brushes are gentle and prevent breakage. Products that solve visible problems (heat damage, breakage) create shareable tutorial content.
Kitsch maintains a Viral on TikTok collection on their site. That social proof converts browsers. Products like the Satin Heatless Curling Set solve specific problems that resonate in tutorial content—before/after transformations that make people tap "buy."
6. ColourPop: $4 Lip Liners and 580 Million Hashtag Views
ColourPop built 1.6 million TikTok followers through one strategy: make products cheap enough for haul content. A $4 lip liner means creators can feature five or six products in a single video. According to Happi, ColourPop debuted on TikTok Shop in August 2024.
The Numbers
- 2025 TikTok Shop: 3X revenue from Valentine's Day campaign; 160% GMV lift in first 2 months on platform
- 2025 Revenue: ~$133-140M projected (0-5% growth from 2024)
- @colourpopco: 1.6M followers, 29.5M likes
- 580M+ #colourpop hashtag views
- 6.1% UGC engagement rate (30x industry average)
- $4 lip liners, $25 palettes; available at Ulta Beauty and Target
Why It Works
Licensed collaborations tap into existing fan communities. Disney Princess, Pokemon, Stranger Things, Winx Club, Shrek—each collab generates fan-driven viral content from audiences who already care.
The 6.1% UGC engagement rate (30x industry average) proves that community focus pays off. ColourPop runs exclusive TikTok Shop bundles and live shopping events that create urgency. Low price points enable the haul content that drives discovery.
7. Princess Polly: 15X Return on Ad Spend
Princess Polly has cracked TikTok commerce. 1 million followers. 15X return on ad spend. According to Shopify's case study, the Australian fashion brand migrated fully to Shopify and integrated TikTok Shop through AfterShip for seamless fulfillment.
The Numbers
- 2025 Revenue: ~$153M e-commerce (0-5% growth projected); $13M monthly (October 2025)
- 2025 TikTok Strategy: 20% ad efficiency improvement through data-driven retargeting; TikTok Shop exclusive drops launched March 2025
- @princesspolly: 1 million followers, 4.6 million likes
- 15X return on ad spend; 9M+ impressions, 1.05% CTR
- Retail expansion: 0 to 7 stores in one year; US market = 93% of revenue
The Playbook
In March 2025, Princess Polly launched styles available only through TikTok Shop. That exclusivity creates urgency and platform loyalty—why would you follow them on TikTok if you could get everything on the website?
According to TikTok for Business, their previous campaigns generated over 9 million impressions with 1.05% click-through rate. The brand's fast fashion aesthetic and trend-forward styling match TikTok's young demographic. They combine organic content with paid TikTok advertising—neither works as well alone.
8. Our Place: 30 Sellouts and a 60,000-Person Waitlist
Our Place turned cookware into a lifestyle category. The Always Pan has sold out 30+ times with a 60,000-person waitlist. It earned the nickname "The TikTok Famous Always Pan."
According to Shopify's case study, founder Shiza Shahid built the company on the belief that cooking connects people with their heritage. That story works on TikTok.
The Numbers
- 2025 Revenue: ~$15M annually; $3.4M monthly e-commerce (February 2025)
- 2025 Products: Titanium Always Pan Pro, The Dream Cooker, Better Bowl Set launched
- 2025 Retail: Launched at Target in addition to Bergdorf, Saks, Selfridges, Liberty London
- @ourplace: 358K followers, 1.4 million likes
- Flagship: Always Pan (10-in-1 functionality, 2.0 version released)
- 30+ sellouts with 60,000+ person waitlist; serving US, Canada, UK, Australia
Why It Works
The Always Pan looks good on camera. Bright colors. Clean design. Creators don't have to try to make it photogenic. It just shows up well in recipe videos.
TikTok content features CEO Shiza Shahid sharing the brand's heritage—building real connection with viewers. Recipe content, unboxing videos, and lifestyle tutorials create an ongoing content stream. The 10-in-1 functionality creates a compelling value proposition that's easy to demonstrate in short video.
9. Pink Lily: $120 Million From Warehouse Tours
Pink Lily posts videos of their warehouse operations. "$100M e-commerce operation" tours. Behind-the-scenes of order fulfillment. It sounds boring—but these videos get millions of views.
According to Digital Commerce 360, the brand migrated to Shopify in 2020 and prioritized TikTok as their primary growth channel. Co-founder Chris Gerbig puts it simply: "TikTok is huge. TikTok Live, TikTok Shop, and then just organic."
The Numbers
- 2025 E-commerce: ~$43M online revenue; $3M monthly (August 2025)
- 2025 Strategy: TikTok prioritized as "biggest potential" channel; TikTok Live, TikTok Shop, and organic focus
- Peak revenue: $141 million (2021); $120 million reported run rate
- @shoppinklily: 330.6K followers, 2.2M likes
- 300 employees; founded 2014 by Chris and Tori Gerbig (Bowling Green, KY)
The Playbook
People are curious about how businesses work. Warehouse tours satisfy that curiosity while showing scale and legitimacy. Tori Gerbig shares the brand story and business journey—personal connection with followers.
Pink Lily specifically adapts content for TikTok's algorithm rather than repurposing Instagram content. TikTok Live and Shop features drive direct sales. The lesson: TikTok requires different content than other platforms.
10. Mejuri: Riding the "Girl Math" Trend
Mejuri jumped on the "Girl Math" TikTok trend (1.7 billion views) for their Black Friday marketing. According to DTC Newsletter, the campaign drove significant engagement by speaking TikTok's language rather than brand language.
The brand migrated to Shopify Plus in 2023. According to Shopify's retail feature, the migration eliminated years of technical debt and enabled unified commerce across 39 retail locations.
The Numbers
- 2025 TikTok Performance: 49.2% lower CPA than standard In-Feed ads using Dynamic Showcase Ads; 3.2% conversion rate lift
- 2025 Revenue: ~$221M annual e-commerce (2024); $11.3M monthly (September 2025)
- 2025 Brand Awareness: 25% among US jewelry owners; key target: females 13-54
- @mejuri: 270.6K followers, 1.7M likes; 1.6 million related TikTok posts
- 39+ retail locations globally; Shopify Plus with Hydrogen/Oxygen
Why It Works
Mejuri positions as "everyday luxury"—quality jewelry without gatekeeping. That accessibility resonates with TikTok's value-conscious audience. TikTok content showing gold weight calculations and markup analysis builds trust with price-aware consumers.
Jumping on trending formats like "Girl Math" creates timely relevance. Fine jewelry can work on TikTok when positioned right. Unified commerce (online + retail) creates seamless customer experience across channels.
Patterns From the Top 10
What Content Works
Transformation content. Rare Beauty's blush, Kitsch's hair products, Our Place's recipes—all leverage visual before/after moments.
Emotional stories. Phlur's Missing Person proves that emotional narratives drive shares better than product features.
Challenge campaigns. Gymshark's 66-day challenge generates ongoing user content without ongoing production costs.
Behind-the-scenes access. Pink Lily's warehouse tours build trust through transparency. People want to see how businesses actually work.
Platform Integration
Every top performer uses:
- TikTok Shop integration for seamless checkout
- Shopify's TikTok app for product sync and ad management
- Platform-exclusive products to drive TikTok-specific engagement
- Live shopping events for real-time conversion
Price Points That Convert
TikTok Shop success correlates with accessible pricing:
- ColourPop: $4-25 products enable haul content
- Phlur: $25-99 fragrances and body mists drive impulse purchases
- Sweet spot: $20-60 per item for impulse buys
Monitor TikTok-Viral Competitors
Products go viral overnight on TikTok. Competitors adapt fast. Rivalert monitors your competitors' Shopify stores in real-time, alerting you when they change prices, launch new products, or run promotions—so you can respond before you lose ground.
What This Means for Your Store
The top TikTok-viral Shopify stores share clear patterns:
- Entertainment first. They create content people want to watch. Products show up naturally.
- Visual transformation. Products that create before/after moments perform best.
- Platform-native strategy. TikTok content looks different from Instagram content. The winners know this.
- TikTok Shop integration. Reducing friction between discovery and purchase matters.
- Accessible price points. Products under $60 enable impulse TikTok purchases.
- Ongoing content engines. Challenges and UGC create content without ongoing production.
- Founder authenticity. Personal stories connect with Gen Z audiences.
With the dropshipping market projected to reach $435 billion by 2026, TikTok represents real opportunity. The winners aren't running ads. They're making TikTok content that happens to feature products. Study these examples, find what fits your brand, and execute consistently.
Frequently Asked Questions
Gymshark leads with 6.4 million TikTok followers and 129.5 million likes, growing 800K followers in just 30 days according to Social Blade. They were early to TikTok before most competitors took the platform seriously, and challenge campaigns like #Gymshark66 (193M+ views) keep the momentum. Rare Beauty follows with 4.9 million followers in beauty. For viral impact, Phlur's Missing Person fragrance helped drive #PerfumeTok to 6 billion views, selling out in just 5 hours.
Related Articles
- Top 10 Shopify Beauty Stores in 2025
- Dropshipping Market Projected to Reach $435 Billion by 2026
- 83% of Shoppers Compare Prices Online
References
- Gymshark Breaks £600M Revenue Barrier - Retail Gazette - FY2024 revenue of £607.3M
- Gymshark TikTok Statistics - Social Blade - 6.4M followers, 129.5M likes, +800K growth in 30 days
- Gymshark TikTok Case Study - Chatdesk - Early TikTok adoption strategy
- How Gymshark Replatformed to Shopify - Shopify - Platform migration case study
- Gymshark 66 Challenge Results - Webflow Case Study - 193M+ views, 1.9M follower growth
- Rare Beauty Exploring IPO as Revenue Crosses $400M - Business of Fashion - Revenue and valuation data
- Shop and Rare Beauty Fragrance Partnership - Shopify UK - TikTok-driven fragrance launch
- Rare Beauty Crowned 2025's Most Popular Celebrity Beauty Brand - Cosmetics Business - $2.7B valuation
- MrBeast Business Backstory - Shopify - Feastables Shopify integration
- MrBeast Net Worth and Business Empire - Fortune - $5B valuation, $250M Feastables revenue
- MrBeast Makes More Money From Feastables Than YouTube - Bloomberg - 2025 revenue projections
- MrBeast $5B Valuation - Benzinga - Beast Industries fundraising
- Our Place Shopify Case Study - Shopify Pakistan - Brand origin and platform success
- Our Place Cookware Review 2025 - Kitchen Deets - 30+ sellouts, 60K waitlist
- Princess Polly TikTok Case Study - TikTok for Business - 15X ROAS achievement
- Princess Polly Shopify Migration - Shopify - Unified commerce scaling
- Phlur Most Viral Perfume Moments - Phlur - #PerfumeTok 6B views, Missing Person viral moment
- Missing Person Perfume Review - Refinery29 - Rachel Rigler viral moment, 5-hour sellout
- Phlur TikTok Shop Sales - Glossy - $1.2M May 2025 TikTok Shop sales
- Phlur Among Top Fragrance Brands on TikTok Shop - WWD - TikTok Shop rankings
- Phlur Ordergroove Integration - Business Wire - Shopify Plus confirmation
- TikTok Shopping Guide - Shopify - Three in four users buy while scrolling
- Emerging Fragrance Brands Data - Free Yourself - Phlur 112% growth (NielsenIQ)
- Kitsch Multi-Million Dollar Brand - WWD - $360M brand, 84% YoY growth
- TikTok Made Me Buy It Trend Analysis - Shopify - Kitsch 785K products sold on TikTok Shop
- KITSCH Tech Stack - AfterShip - Shopify platform verification
- Kitsch Founder Cassandra Thurswell - Fortune - $30K initial investment, founder story
- TikTok Success Stories: 9 Small Businesses That Went Viral - Shopify - Enchanted Scrunch 500 orders/week, 90% of sales from TikTok
- ColourPop TikTok Shop Launch - Happi - August 2024 TikTok Shop debut
- ColourPop Content Strategy - Dash Social - 6.1% UGC engagement rate, 30x industry average
- Mejuri Unified Commerce - Shopify Retail - Shopify Plus migration
- Mejuri "Girl Math" Campaign - DTC Newsletter - Trend adoption strategy
- Pink Lily 10 Years of Ecommerce - Digital Commerce 360 - $120M revenue, Shopify migration
- TikTok Shop Statistics 2025 - Awisee - $66B GMV projection for 2025
- TikTok Shop Doubles GMV in H1 2025 - Momentum Works - US market $5.8B GMV
- Best-Seller TikTok Shop Products - Analyzify - Product category trends
- Rare Beauty Blush Sales - Billboard - $70M blush sales, 3.1M units by 2022
- TikTok Brands That Went Viral 2025 - New Day Studio - Gymshark 110M+ views, brand case studies
- ColourPop TikTok Obsessed Collection - 580M+ hashtag views referenced
- Social Media Demographics to Inform Your 2025 Strategy - Sprout Social - 77% of Gen Z use TikTok for product discovery (2024 Content Strategy Report, 4,500+ consumers surveyed)
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